we are targeting a more technical audience right now while we get our feet in the door. We feel this is the best audience to help us get going. If we start to see issues with traction (it's been great so far), we will pivot as needed.
Huh? Having a great headline for normal people generally means it's a crappy headline for tech people. Regardless, tech people have non-technical friends/relatives that they might send this to.
Regardless of your opinion (and mine) you should A/B test your headline to maximize the traffic/attention you are getting.
By technical audience, do you mean technical people who are also property owners? If yes, then the headline is great.
Though my guess would be that majority of your customers will be non technical. If the technical audience refers your website to non-technical people, you want your page understandable to them.
This response strikes me as being unnecessarily defensive. If your response to criticism is to dismiss it because you already have great traction, why do you want us to review it?
Still, hats off to you for actually sticking with a vision and building something. Best of luck and great job,
The main phrase:
Start Simplifying Rent™ in the RentPost Cloud
If you make the lady at my leasing office read this, she will be like 'What????'
Connect with tenants effortlessly
I don't think the landlord wants to connect with the tenant. He is interested in collecting rent.
"We're just getting warmed up; get on the bandwagon."
Why should I care that you are warming up?
You don't want to invest in yesterday's technology.
I don't care about technology, I care about how you can solve my problems.
We want to work with you to continue to build RentPost to best fit your needs; we listen!
So you are suggesting that RentPost may not fit my needs.
I think you are in the same market as this software:
http://www.landlordmax.com/
Look at their website. It's not pretty like yours, but the website copy is all about the customer's needs/problems.
E.g.
Find out who's late paying your rents in seconds.
Over 100 reports at your fingertips for you to analyze how your properties are doing within seconds.
Good luck.