Doubling the infrastructure required to deliver customer bandwidth demands -- not speeds. For example 2 years ago maybe the average customer had utilization between 8-11PM of 4Mbit/sec. Today it's maybe 8Mbit/sec. That requires your ISP to deliver 2x as much bandwidth during those hours regardless if the speed package has changed or not.
Doubling the infrastructure required to deliver customer bandwidth demands -- not speeds. For example 2 years ago maybe the average customer had utilization between 8-11PM of 4Mbit/sec. Today it's maybe 8Mbit/sec. That requires your ISP to deliver 2x as much bandwidth during those hours regardless if the speed package has changed or not.