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Excellent writeup. Just one point that I disagree on is the Shipping price split up. I tend to look for other sellers when I see one with paid shipping, and tend to favour free shipping sellers more.

- If you are combining a discount with the product, and mention a shipping charge, the discount registers as a false discount ('He is just shifting costs through shipping split')

- Maybe it registers as more of mental processing (X$ + Y$ needs more time to process than Z$)

- Sometimes, it is human nature to be greedy, and look for best value possible. Seeing a shipping cost feels like seller is not 100% working for the customer, or we just become plain greedy, that why should someone else get a part of the price.

Just my 2 cents.



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