With Airpods for the most part you're paying for the convenience and features. With the W1 chip they pair super fast and are really convenient to use. Sound quality is decent but something like the Sony WF1000xm3's will obviously blow them away.

Try saying WF-1000XM3 five times in a row. I have them and they sound awesome, but I can't deny that both the case and earbuds are much bulkier than AirPods, making one look "odd" when wearing them. Also the app is pretty horrible, it only sort of works 50% of the time.