Exactly. Emacs doesn't need an elaborate case for its defense; non-modal is more natural/easier-to-learn/BETTER (control-this, control-that) than modal. Not merely my 2 cents -- it's the TRUTH!
I've been using emacs since the 1980s, got started in school because it's the editor one of my early comp. sci. courses used. Tried vi a few times, and I still use it occasionally on systems where emacs is not available (this is one real advantage of vi[m] it tends to be on even the most bare-bones systems), but the separate input and command modes have never really felt natural to me.
I don't know how good Bing was, but Google put a lot of work into modernizing it's website after the launch of Bing so maybe they did see it as a threat.
Aren't there chrome plugins that remove facebook ads? I'm not sure if it's done through CSS or some other way, but it seems like something you're describing.