$10-$15K is the difference between being able to quit my day job and get the company going in 3 months and having to keep my day job and get the company going in 9 months to a year.
And if I need to keep the day job, slow sustainable growth -- meaning I can project income, and project reasonably accurately when I can quit my day job -- is much better than a spike that I need to deal with in crisis mode.
$10-$15K is the difference between being able to quit my day job and get the company going in 3 months and having to keep my day job and get the company going in 9 months to a year.
And if I need to keep the day job, slow sustainable growth -- meaning I can project income, and project reasonably accurately when I can quit my day job -- is much better than a spike that I need to deal with in crisis mode.