The whole idea of net neutrality is that content creators can't pay ISPs for preferential treatment. This means that the large ISPs won't be receiving payouts from Netflix and suchlike, and therefore won't have an advantage in this area over smaller ISPs.
If you really want to push for competition, there are other options. I don't know much about the situation in the US, but in the UK we have local-loop unbundling (LLU), which has proven to be a success in driving forward competition in the ISP market.
LLU helps smaller ISPs to compete with larger ISPs, as it allows them to build up their infrastructure without duplicating the work of laying cables. From the Wikipedia page I just linked to it appears that LLU is at least legal in the US, I'd be interested to learn about how popular it is.
My point in less words: The big guys (ISPs and content providers) all share revenue already and will continue to. This ruling shuts the little guys out of that action forever under the guise of consumer interest, rendering them permanently less competitive. That's bad.
> "The big guys (ISPs and content providers) all share revenue already and will continue to."
Ah, I see where you've got things mixed up now. Net neutrality stops the need for content providers to share revenue with ISPs. They have no financial interest in doing so, therefore the practice won't continue, it will stop.
The whole idea of net neutrality is that content creators can't pay ISPs for preferential treatment. This means that the large ISPs won't be receiving payouts from Netflix and suchlike, and therefore won't have an advantage in this area over smaller ISPs.
If you really want to push for competition, there are other options. I don't know much about the situation in the US, but in the UK we have local-loop unbundling (LLU), which has proven to be a success in driving forward competition in the ISP market.
https://en.wikipedia.org/wiki/Local-loop_unbundling
LLU helps smaller ISPs to compete with larger ISPs, as it allows them to build up their infrastructure without duplicating the work of laying cables. From the Wikipedia page I just linked to it appears that LLU is at least legal in the US, I'd be interested to learn about how popular it is.