When I googled elite and dating there were several: elitepartner, elitedatinggroup, elitedaters, you get the idea.
Edit: elitepartner.de is a German site, which runs in a similar way as described and advertises in major newspapers. They clearly optimize their Google results as a cursory look through search results reveals that their enormously bad reputation on user-review sites is buried amongst dozens of supposedly objective dating sites reviews, which - quelle surprise - they fare exceptionally good on.
Edit: elitepartner.de is a German site, which runs in a similar way as described and advertises in major newspapers. They clearly optimize their Google results as a cursory look through search results reveals that their enormously bad reputation on user-review sites is buried amongst dozens of supposedly objective dating sites reviews, which - quelle surprise - they fare exceptionally good on.