I have actually seen a surprising trend to the contrary among my friends. These are people with very different backgrounds (anything from the hardly-ever-employed working class to researchers), but over the past year I can count at least five people who have started eating vegetarian most days of the week. Just like tattoos and beards, these things can become trendy, and then peer pressure takes care of the rest.
The individuals one chooses to involve in one's own life are, without question, a misleading barometer for understanding much of greater humanity. We surround ourselves with the qualities that we seek within, and it is often tempting to overlook that in pursuit of broader conclusions.