How does this compare to the pre-automation practice mentioned above of cashiers manually making a tally of how many men/women of each age group were visiting?
I mean, this is literally the "global village" coming to fruition. The online shopkeeper knows you just as well as a shopkeeper in a real village - it knows who you are, it remembers all your previous visits, it knows your hobbies (even if you didn't tell him about them, but someone else in the village), it can make suggestions based on that.
When you buy flowers, the village shopkeeper knows not only who's buying them, but also has a good idea for whom these flowers are intended. That's where we're heading.
This is the level of (non)privacy that we historically had, living in much smaller communities than modern cities. The trend of more anonymity brought by urbanization is reversing, but it's not something new or horrible, if anything, the possibility of being just another face in the crowd is an anomaly that existed for a (historically) short time and is slowly coming to an end once more.
I mean, this is literally the "global village" coming to fruition. The online shopkeeper knows you just as well as a shopkeeper in a real village - it knows who you are, it remembers all your previous visits, it knows your hobbies (even if you didn't tell him about them, but someone else in the village), it can make suggestions based on that.
When you buy flowers, the village shopkeeper knows not only who's buying them, but also has a good idea for whom these flowers are intended. That's where we're heading.
This is the level of (non)privacy that we historically had, living in much smaller communities than modern cities. The trend of more anonymity brought by urbanization is reversing, but it's not something new or horrible, if anything, the possibility of being just another face in the crowd is an anomaly that existed for a (historically) short time and is slowly coming to an end once more.