Does anyone know a place to find CPM ad rates? Or know them offhand? We might be going into negotiations soon with an educational organization to provide a web-based productivity tool and wanted to know what kinds of CPM rates we could expect - generally - in case we need to provide the service at a discount (we'd advertise to recoup our costs).
The users will all be educators. I was going to use $10 CPM as an average.
Please let me know if I am smoking crack.
Educators don't have so much money to spend. It depends on how motivated and targeted your audience is, and how good of a sales team you have to leverage that audience (if you were thinking AdSense, think again. Unless your audience is mesothelioma educators). The only way to get a $10 CPM these days is with direct/premium sales.
Some reading: http://www.mikeonads.com/ http://andrewchen.typepad.com/ http://clickz.com/experts/ http://ecpm.typepad.com/