I like how so many of these comments are claiming that this company is missing the mark / doing it wrong / out of touch, and yet the project is >600% funded.
Missing the mark and getting overly-crowdfunded aren't mutually exclusive. The Ouya comes to mind, it was an absolute hit on Kickstarter (904% funded) and completely missed the mark.
The other commenter mentioned the Ouya but there are also outright scams that have been fully funded. This includes a device whose "creators" claimed it could allow you to breathe underwater.