I agree it seems sketchy. NYTimes writes, “Unlike virtually all other air purifiers—and all we’ve tested—Molekule is not HEPA-rated and does not claim to eliminate micron-scale particulates with a filter. Instead it claims to remove smaller, nanoscale pollutants, including VOCs and viruses, via a chemical rather than a physical process. Out of curiosity, we requested a model for testing for VOC reduction, but Molekule requested conditions around the testing that we could not agree to.”
While the New York Times Co. did indeed purchase The Wirecutter/The Sweethome, there’s no reason to start attributing Wirecutter reviews to the parent company.
This is especially true in the settings of reviews, since the NYT performs its own reviews.
https://thewirecutter.com/reviews/best-air-purifier/