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>This app is a market research app with a very small opt-in panel, just like having a Nielsen box on your TV.

A television not just like your iPhone. This is in no way similar.

With regard to Nielsen's mobile program they are playing by Apple's rules on privacy and FB blatantly circumvented them.



For kids, a television is a device grandpa uses

> "Children watch an average of 2.8 hours of video content each day – the majority use devices other than a traditional television set to watch this. "

http://www.childwise.co.uk/bits--blogs/children-are-spending...




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