>So this guy has 800k followers, but most pictures only get 5k likes?
Only a tiny minority of followers is active in most mediums. HN can kill a website with 100K views in a couple of hours, but you just see like 200-300 people commenting on a given post.
>I also don't get who he's trying to influence. Which millionaire is going to decide to buy a specific yacht because they saw an Instagram picture of it ?
You'd be surprised.
That's exactly how a large part of that world thinks and buys ultra-expensive stuff. They don't do "comparison reviews" and tests, or consider the pros and cons. That's for us, middle class guys, with our paychecks.
"That other rich guy/sheik has one of those" is more of an incentive than any actual need.
And that's exactly the yacht companies pay such influencers too. Because they know they reach their target market.
Only a tiny minority of followers is active in most mediums. HN can kill a website with 100K views in a couple of hours, but you just see like 200-300 people commenting on a given post.
>I also don't get who he's trying to influence. Which millionaire is going to decide to buy a specific yacht because they saw an Instagram picture of it ?
You'd be surprised.
That's exactly how a large part of that world thinks and buys ultra-expensive stuff. They don't do "comparison reviews" and tests, or consider the pros and cons. That's for us, middle class guys, with our paychecks.
"That other rich guy/sheik has one of those" is more of an incentive than any actual need.
And that's exactly the yacht companies pay such influencers too. Because they know they reach their target market.