I agree with most of what you said, but come on. Running (one of?) the biggest software distribution and payment processing systems on the planet is hardly "no work or effort at all".
This is the same sort of rhetoric that calls dropbox a weekend project.
There's credit card costs etc associated with that as well. Doubt it's $3/user per month though and the distribution costs are minimal (only downloads of app updates) compared to the streaming costs (which could be multiple GBs every month).
This is the same sort of rhetoric that calls dropbox a weekend project.