I worked for a very large company that's considered a leader in apps and games for kids. I don't think this is as good as it seems first glance.
COPPA compliance isn't new. There are some third party analytics tools that are COPPA compliant, and any responsible company is already taking COPPA seriously. What's new here is saying you can't farm responsibility for your data collection to COPPA-compliant third party SDKs. My guess is because there have been too many watchdogs raising concerns, and it's much easier to review apps for compliance if you blanket ban third party SDKs with this purpose.
That said, this isn't going to change the business need. You'll just seem more first party code hitting a first party wrapper to a third party service. It will also encourage more small companies to try rolling their own, which invites bad security practices and greater risk what the data that is collected. I'm not sure that really helps kids or parents overall.
(almost) no users want that in 2019, When the App Stores launched we raced to the bottom and the price point we came to was free.
Just read the responses in this thread yourself, 5 years ago it would have been full of people demanding this now there are just a handful of you and the rest have switched to demanding their free app deal is sweeter with less downsides, not that they would rather pay.
COPPA compliance isn't new. There are some third party analytics tools that are COPPA compliant, and any responsible company is already taking COPPA seriously. What's new here is saying you can't farm responsibility for your data collection to COPPA-compliant third party SDKs. My guess is because there have been too many watchdogs raising concerns, and it's much easier to review apps for compliance if you blanket ban third party SDKs with this purpose.
That said, this isn't going to change the business need. You'll just seem more first party code hitting a first party wrapper to a third party service. It will also encourage more small companies to try rolling their own, which invites bad security practices and greater risk what the data that is collected. I'm not sure that really helps kids or parents overall.