A lot of that has to do with the fact that people tend to be short sighted. i.e. What can you do for me "right now". They're not as concerned of the benefits over 3 or 6 months -- for example, having a tenant be happier because a work order was made and taken care of more quickly doesn't have an immediate, measurable return... hell, it might scare people off out of the fear that they'll get a deluge of inane requests (valid, how do you address that). Getting their money faster? That has an immediate measurable return. Possibly being able to see if a prospective tenant always pays on time? That might as well.
I'll agree that some form of pounding of the pavement and sales are going to be required. Just be picky in that regard -- there is a massive range in the quality of sales people, and the ones that genuinely care about the customer (instead of themselves) are also in the minority.
I'll agree that some form of pounding of the pavement and sales are going to be required. Just be picky in that regard -- there is a massive range in the quality of sales people, and the ones that genuinely care about the customer (instead of themselves) are also in the minority.