Form over factor = endearingly ugly. I can see the narrative for a simple aerodynamic wedge eventually changing public sentiment. Basically the modernist argument against decoration. If this actually ends up being a solid workhorse, the same energy efficiency and fragile masculinity arguments that shamed humvee owners might also work against frou-frou status symbol pickup trucks. That said the bedrail is high AF so I don't even know if this design is practical. I assume there's some sort hood and winch int he front, and mounts for lights / accessories that would ruin the profile.