Human beings are giant incestuous continuum of software firmware and hardware. "Hard-wired" in casual conversation, i.e. this forum, is a very common catch-all for "condition we can't (or think we can't) think ourselves out of."
I know what the term means, but that doesn't make it true. The parenthetical in your statement is my point precisely; hardly 'hard-wired' if it's potentially a product of misguided thinking.