RE Pocket-watch: If you're going to fish something out of your pocket to look at alerts, what's the advantage over just grabbing the phone itself?

There is a picture of a woman wearing the watch on the their blog. Looks a little big but not bad.

Ah thanks for pointing that out, didn't read the blog.

I think I'd still rather wear it like you would a security badge with a lanyard or like the old-school mini-pagers in your pocket with a chain.