It's not the journalist's duty to ridicule anyone. Jon Stewart's "The Daily Show" was very entertaining, and even somewhat informative, but I think he would be one of the first to say that it wasn't journalism. I don't like corporate bullshit lingo either but when that's what they say as their formal statement to the press then relaying it is the journalistic duty.
It's one thing if the company is outright lying, but PR blather doesn't really count (for all that it's pointless and annoying.) In any event, yeah, if they want to editorialize, that's fine but it's done in a separate "Editorial" section. ( https://en.wikipedia.org/wiki/Editorial )
You wouldn't need to take Jon Stewart's approach though. I'd be fine if the ridiculing comes from another party that the journalist gives room to. Ask a consumer advocate what they think of PayPal's statement, or ask an infosec professional.
Letting the PR speech stand by itself without large red arrows pointing at the absurdity gives it way too much power imho.
It's one thing if the company is outright lying, but PR blather doesn't really count (for all that it's pointless and annoying.) In any event, yeah, if they want to editorialize, that's fine but it's done in a separate "Editorial" section. ( https://en.wikipedia.org/wiki/Editorial )