You're accusing them of mercurial morals, but did they ever previously promote the idea that "next" for the sake of "next" was a good thing?

How about "Progressivists"? My terminology may be incorrect here, but they believe that progress will bring a better state even if the long term plans are unknown, and the short term appears to be negative. So long as things keep changing, new and better things will be invented.

Using the latest tools for the work that you're doing is great if the tools actually make your process better.

Adding new features, chasing empty trends that people don't want is quite different.

For us, "what's next" was Pivotal Tracker.