As a layperson, I'm not sure I agree with your layperson perception analysis. To me, calling it an epidemic meant that efforts should be focused on containment in order to slow it down or stop its progression. That signaled just how dangerous it was. Calling it a pandemic essentially means that we've given up on that and just like the common flu, most people will catch it. Basically, it's time to just "deal with" it instead of attempting to contain. I'd rather they had kept the epidemic label a bit longer.