If I hear a joke on TV one night, and I repeat it in a meeting at work the next day, I might even attribute it, but technically, I've committed (gasp) some type of infringement. Now we might "hrrumptffff" and try and call that "fair use" but what this really is, is a casual use.
Now it's debatable whether or not we could actually function as a society if every little use was tracked, accounted for, and billed; technologically it's probably possible. But realistically, I don't want to live in a society where casual use of intellectual property (a concept that is harder to define than you might imagine) is minutely tracked and logged.
We have a name for that kind of society, it's called a Police State.
The bad news for Old Media (and commercial software developers) is that digital technology has made "casual use" almost frictionless. I can give my brother a copy of Jon Stewart's latest rant, half a dozen different ways, as easily, or easier, than I can repeat the high points over the phone. It's the _ease_ that defines casual.
I write software for a living too. And I've worked in broadcast TV. My TV job, which paid pretty well, thank you, was screwed by the imploding broadcast industry. Boo hoo. The price of progress. If I have to suck it up and re-invent myself, then Old Media can too.
The recording industry did it to live performers, the TV industry did it to Radio. The VCR ... well you get the idea. The only way to stop it is a nuclear war or a police state.
I'm not trying to minimize this. This is a weather change in the way media works. It is gonna be _hard_. But worrying about old models, and trying to prop up old players, who add little value in the new world, is only going to make it harder.
Now it's debatable whether or not we could actually function as a society if every little use was tracked, accounted for, and billed; technologically it's probably possible. But realistically, I don't want to live in a society where casual use of intellectual property (a concept that is harder to define than you might imagine) is minutely tracked and logged.
We have a name for that kind of society, it's called a Police State.
The bad news for Old Media (and commercial software developers) is that digital technology has made "casual use" almost frictionless. I can give my brother a copy of Jon Stewart's latest rant, half a dozen different ways, as easily, or easier, than I can repeat the high points over the phone. It's the _ease_ that defines casual.
I write software for a living too. And I've worked in broadcast TV. My TV job, which paid pretty well, thank you, was screwed by the imploding broadcast industry. Boo hoo. The price of progress. If I have to suck it up and re-invent myself, then Old Media can too.
The recording industry did it to live performers, the TV industry did it to Radio. The VCR ... well you get the idea. The only way to stop it is a nuclear war or a police state.
I'm not trying to minimize this. This is a weather change in the way media works. It is gonna be _hard_. But worrying about old models, and trying to prop up old players, who add little value in the new world, is only going to make it harder.