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True, but I think the model differentiation is more apparent from immediate visual inspection: for example, a shopper may not know any meaning behind BMW's 3 series, 5 series and 7 series, but it's obvious upon looking at it that 5 is a bigger car than the 3 and the 7 even more so.

Whereas computers are much more mysterious -- it's not always easy to tell which is better based on looking at it.

Also, cars are much more expensive, so a consumer is more willing to invest time in figuring out odd naming practices.

Still, I have to wonder whether even luxury auto makers would be better off with better naming.



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