I'd say even more simply, don't talk to the press without the intermediation of a competent PR professional.
It's the same reason you don't talk to the police without a lawyer. Even if you're the cleverest person in the world, you're playing a game against an opponent who does this for a living and holds all the cards.
It's the same reason you don't talk to the police without a lawyer. Even if you're the cleverest person in the world, you're playing a game against an opponent who does this for a living and holds all the cards.