I agree the customer doesn’t always have the last say, especially if all market players move decisively and quickly enough.
That said, Adobe has a much more influential market position where it is than Ford or any auto maker does; and Adobe didn’t slap a recurring fee on top of the one time purchase price but made the full shift to a service model.
It is quite reasonable that automakers do the same transition. Most of the people finance their cars anyway, so they pay monthly. Just move the financing burden to the automaker and add usage/features flexible billing and there you have it. Nowhere as objectionable.
That said, Adobe has a much more influential market position where it is than Ford or any auto maker does; and Adobe didn’t slap a recurring fee on top of the one time purchase price but made the full shift to a service model.
It is quite reasonable that automakers do the same transition. Most of the people finance their cars anyway, so they pay monthly. Just move the financing burden to the automaker and add usage/features flexible billing and there you have it. Nowhere as objectionable.