You are right - this is exactly what I DID expect would happen - even though it was sold to us as a documentary on a business channel. Unfortunately, every company in our TechStars class was forced to participate. So, the decision for all of us was: drop out of TechStars or do the show.
I did not have to show up last night. But I also did not want Bloomberg to be able to guide / direct the last word on ToVieFor. In addition, Tisch and Cohen fought VERY hard to make sure the finale episode was positive, which I knew ahead of time. They felt just as disappointed and betrayed by Bloomberg as I.
We've been working hard on our application to TS Cloud and this story gave me reason to pause. When the series started I was super excited - I hoped it would be a real look into the program we hope to go through. After the second episode it became obvious it was all about the drama. I watched the rest of the series, but by the end I was pretty confused by the whole thing.
Please do not let the show color your opinion of TechStars. I would do the program over in a heartbeat, and made lifelong friends and mentors along the way. Tisch / Cohen / Feld and the entire organization is fantastic.
I'm not. Friends and advisors who have gone through it or are otherwise related to the program have very highly recommended it so we're still full speed ahead on the application.
Incidentally, our company is working in technology around video editing. :-p
