Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

My standard view is, you should be able to read just the headlines and have some clue about what is happening. Modern marketing means headlines have gone to absolute trash. You can't tell product updates from just stupid SEO spam articles (tips to do x with y). You can't tell product intros from outros.

I do like AWS style announcements. Their headlines are a bit long, but skimming them it's the what, and then the tag

https://aws.amazon.com/blogs/aws/

For week in review I wish they did parens for services - ie, Week in review (RDS, IAM, ECS).

Some services are basically dead from an updates perspective, others like RDS seem to have pretty solid budgets.



Those AWS headlines are perfect! I try to aim for the same in my e-mail subjects:

<this happened>: <this is what it means> - <this is what you need to do>

Example: “Database X ran out of space: all orders since 20-04 14:30 are stuck - request to increase space”


Awesome, I like it. I've been putting more in my subjects recently to good effect.

No one wants to read a long email from what I see. "hey john... " just isn't great.


My morbid hot take on the headline was that they'd be allowing you to will your digital music collection to a family member as some kind of covid related estate planning marketing.

Turns out it was something much more benign, but I agree that headlines have gone straight to hell these days.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: