Good point about the trickiness in predicting verbability.
As for the evocativity of "viaweb" I think it seems generic now but at the time it was more novel: conduct your business via the web. Wow!
Good point about the trickiness in predicting verbability.
As for the evocativity of "viaweb" I think it seems generic now but at the time it was more novel: conduct your business via the web. Wow!