I wonder what was created first - the agency creating the new logo (and then backing into the justification for it), or did the justification for it actually come first & that lead the agency down the path to how the logo was ultimately created.
I wonder what was created first - the agency creating the new logo (and then backing into the justification for it), or did the justification for it actually come first & that lead the agency down the path to how the logo was ultimately created.