What if Wal-Mart busted a shoplifter and charged him with both the cost of the item and the lost opportunity of him buying the item?
If I'm never going to buy a movie, then there is no loss. Whether I watch it on a friend's TV or download it, there is no lost value and no lost opportunity.
Furthermore, 0% of 100% is nothing. Let me pay $1.20 to download/rent a new movie or give me a simple way to pay after viewing a movie I watched at a friend's or downloaded.
If it's a great movie, I want to support the filmmakers. There's many movies I'd never had paid to watch but after seeing wanted greatly to show monetary support but can't.
If I'm never going to buy a movie, then there is no loss. Whether I watch it on a friend's TV or download it, there is no lost value and no lost opportunity.
Furthermore, 0% of 100% is nothing. Let me pay $1.20 to download/rent a new movie or give me a simple way to pay after viewing a movie I watched at a friend's or downloaded.
If it's a great movie, I want to support the filmmakers. There's many movies I'd never had paid to watch but after seeing wanted greatly to show monetary support but can't.