being a professor of philosophy, in this case. and it is a summation of the person making it, that also makes it more interesting to click on. "Person creates interesting iphone case" sounds a lot less interesting.

My first reaction to the title was to be reminded of "check out this weird weight loss trick invented by a school teacher", which is sort of a link-baity appeal to non-authority.

That said, he deserves credit for coming up with a cool idea and making an interesting video.

Seeing as his philosophy degree had no place in the video and little bearing on the design, I would say that the title is framed the wrong way entirely.

What would you suggest as an alternative?

"Clever new iPhone case pitched on Kickstarter"? Maybe without the Kickstarter since the domain is always shown with the link.

I wouldn't have clicked on it if that were the title.

Neither would I. I wish that had been the title.

i don't know anything about that guy, he maybe a philosopher, but does teaching philosophy automatically qualify one as such?

one could learn a lot about philosophy, read all the books, and be able to communicate all the concepts to students w/out ever coming up with any original thoughts.

Qualifies him to be king of a republic?

Only according to another philosopher. So it's a conspiracy.

One of necessity. Only philosophers are qualified to make such decisions

Is that a normative or positive statement :P ?