I really like how they have their own Mastadon instance. That's better than any "blue checkmark" ever could be. Wondering if @ivory@tapbots.social is the real Ivory app account? Well... the domain is company domain!
A cool business idea would be to host a Mastadon instance for celebrities, where everyone is verified, and there's no open registration at all. It's more of a branding company than a tech company, but then you would know that if you see @barackobama@bluecheck.social, it's the former president.
It'd also make it really easy to defederate the 'celebrity' instance, or block the whole domain as an individual user.
A win for users by giving them the ability to limit their exposure to celebrity culture but I don't see a huge upside for clients of the 'celebrity instance' if they want to promote themselves.
A cool business idea would be to host a Mastadon instance for celebrities, where everyone is verified, and there's no open registration at all. It's more of a branding company than a tech company, but then you would know that if you see @barackobama@bluecheck.social, it's the former president.