Power of the internet my friend, they did not advertise it at all until the project was live, there was no coverage of the impending launch besides Tim said on Twitter "big announcement coming" an hour before.
Can you link us to your product? Kickstarter is some part luck and a large part making something people want.
Come on, is that really a helpful comment? It's not like he posted his project on the "non-internet" Kickstarter and that's why it's doing poorly.
I would imagine Kickstarter success comes with fame and marketing. If you're famous, all it takes is a tweet. If not, you'll have to work hard at getting the word out and hope that maybe someone else famous will take notice.
Can you link us to your product? Kickstarter is some part luck and a large part making something people want.