I'll partially agree with you on this. Car buyers do only buy cars once every few years, but the amount of information available to a car buyer is incredible. You can know exactly what a dealer paid for the vehicle you're about to buy if you try. Dealer's are in somewhat of a vacuum from a data standpoint. Most of them have no insight into the buyer's shopping experience... meaning how many dealers are they talking to, were they on KBB/Edmunds, are they cross-shopping, etc... They may be better at haggling, but it's somewhat by necessity at this point to hold what little margin they can.
Consumers are armed with information and tools, dealers have a lot of challenges fighting this. Lots of people probably don't realize that at CarWoo! this is one of the issues we're helping dealers with when they use our product to engage with buyers. Only when both sides of the selling equation have an equal chance will the bad buying (icky) experiences go away.
Consumers are armed with information and tools, dealers have a lot of challenges fighting this. Lots of people probably don't realize that at CarWoo! this is one of the issues we're helping dealers with when they use our product to engage with buyers. Only when both sides of the selling equation have an equal chance will the bad buying (icky) experiences go away.