If you want to stick to food, I'd go with "whole story movement" or "slow story movement" or something. This seems to be about putting personal effort into getting a better result for yourself, vs. making sacrifices for the good of others (largely the point of veganism, as far as I can tell).
If you want to stick to food, I'd go with "whole story movement" or "slow story movement" or something. This seems to be about putting personal effort into getting a better result for yourself, vs. making sacrifices for the good of others (largely the point of veganism, as far as I can tell).