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This actually worked out to my advantage! I did this on a site, found out that they didn't ship to Canada so I abandoned the cart. I got all the oh no emails so I emailed them back telling them I CAN'T buy their stuff because you WON'T ship to me.

Couple of days later the company CEO emails me back. First he apologises (bonus points to a Canadian), promises to fix the cart abandon logic, and offers to ship me 2 of the things I was going to buy for free.

They will hopefully arrive this week



That sounds like a fine resolution, but I wouldn't hold your breath.

Far too many businesses are being run by people completely out of the loop.

Emails, especially from the CEO, are legally binding.


I'm not saying this would be the response from every situation like this. I was just really pleasantly surprised




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