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My guess is that ideas "get you farther" in writing because you have the freedom to ditch vast swaths of your audience as you go, and only carry on with your hardcore fans to the end.

In a talk, you have a fixed roomful of people... an arbitrary, if somewhat self-selected group. It's much harder to keep 300 people glued to their seat in an auditorium than it is to bring 300 people to your last paragraph, of the 5000 who clicked through your online essay.

I think it's a great challenge, and in many ways requires BETTER ideas. It requires you to actually say something that really matters, and that anyone can see really matters. With writing you can get away with pandering to your base.



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