Pretty fancy detective work there. :) Our beta users felt more "confident" with this design, data layout, probably because they were used to a similar mental model with FB.
That's interesting. I don't necessarily think there's anything wrong with it. Facebook says that they change the font of their site to match the system font of the current user because they want it to "feel like a system application". I guess the analogy is for Ark to "feel like a social network application" by having similar styling. IDK just thinking out loud.
