Well, they aren't going to in front of the FTC and make themselves look huge and successful and dominating, now, are they.
Phil's entire job is to communicate the idea that they have to acquire third-party studios to keep the business running at all. "If you don't let us buy Activision, then we'll just be forced to fold our tents, and then there will be even LESS competition. You don't want THAT, do you?"
When in reality, Microsoft's attitude toward the Xbox division has always been more like Citizen Kane. "Why, yes, we lost $100 million last year, and we're on track to lose $150 million this year. At this rate, if things don't improve, we might have to shut this place down in... let's see... 12,000 years."
Phil's entire job is to communicate the idea that they have to acquire third-party studios to keep the business running at all. "If you don't let us buy Activision, then we'll just be forced to fold our tents, and then there will be even LESS competition. You don't want THAT, do you?"
When in reality, Microsoft's attitude toward the Xbox division has always been more like Citizen Kane. "Why, yes, we lost $100 million last year, and we're on track to lose $150 million this year. At this rate, if things don't improve, we might have to shut this place down in... let's see... 12,000 years."