You're absolutely right that the passive TV peg shouldn't be forced into the active entertainment hole.
However, when I'm watching a sporting event, I find myself looking down at my phone or tablet and looking for reactions from my favorite sports writers - and then I miss a play and I get frustrated. I can't be the only one having this experience.
Also, GetGlue is proving that people want to make their entertainment social - they want to scream what they're watching to all of their friends.
I'm not saying it shouldn't be passive, but it should be doing a lot more than what it is. When something on the screen illicits a reaction from me - be it a need to hear someone's opinion on it, or a laugh or a desire to make a purchase - the TV should be immediately providing an outlet to that reaction without getting in the way of the experience.
However, when I'm watching a sporting event, I find myself looking down at my phone or tablet and looking for reactions from my favorite sports writers - and then I miss a play and I get frustrated. I can't be the only one having this experience.
Also, GetGlue is proving that people want to make their entertainment social - they want to scream what they're watching to all of their friends.
I'm not saying it shouldn't be passive, but it should be doing a lot more than what it is. When something on the screen illicits a reaction from me - be it a need to hear someone's opinion on it, or a laugh or a desire to make a purchase - the TV should be immediately providing an outlet to that reaction without getting in the way of the experience.