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If I go buy a box of crackers at Walmart, am I funding Walmart? Is Walmart now beholden to me?


No but if Walmart distributes 81% of the production of that particular cracker brand, it could suddenly find itself in a huge crisis if Walmart decided to cease distributing it and fill the shelves with great value crackers.


Does your cracker purchase represent the majority of Walmart's revenue? Not the same thing.


It would be if you were willing to pay an ungodly amount for that box of crackers that not only made Walmart a viable business but was also an amount no one else was willing to pay.

Mitchell got Google to pay nearly double what Yahoo was willing to pay and has gotten Google to pay more each year for a dwindling user base.

If someone was going to Walmart and paying millions for a box of crackers, you’d be right in assuming the transaction wasn’t about the crackers.


> Is Walmart now beholden to me?

They owe you a box of crackers. Once you've departed with it, they're no longer beholden to you.




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