The point is that eventually all businesses are going to have to integrate with Facebook if they want to compete. And, as part of that integration, data will be flowing back into Facebook. The more data that flows back, the more those businesses can extend the capabilities of their app in novel ways.
Right now things are incredibly primitive. Pictures at bars on the surface seem useless, but we're living in an era where machine learning and machine vision can extract tons of information out of those photos and that behavior. All it takes are a few nuggets of facts about a person that cannot be ascertained otherwise and Facebook has an unfair advantage as soon as people learn how to apply those facts in a way that puts them at an advantage.
I would not look to the status quo as an indicator of how this is all going to tie together. You and I are not going to be part of this, most likey, we are too old. Facebook hasn't even created a phone yet. Once they have hardware out in the field that is Facebook-enabled things are going to change rapidly since those devices are going to make non-Facebook devices look braindead, even today.
Right now things are incredibly primitive. Pictures at bars on the surface seem useless, but we're living in an era where machine learning and machine vision can extract tons of information out of those photos and that behavior. All it takes are a few nuggets of facts about a person that cannot be ascertained otherwise and Facebook has an unfair advantage as soon as people learn how to apply those facts in a way that puts them at an advantage.
I would not look to the status quo as an indicator of how this is all going to tie together. You and I are not going to be part of this, most likey, we are too old. Facebook hasn't even created a phone yet. Once they have hardware out in the field that is Facebook-enabled things are going to change rapidly since those devices are going to make non-Facebook devices look braindead, even today.