Having worked in finance 16 years, I do not understand this fuss about semantics - "ramen", "beer", "sushi" ... profitable.

For starters, for any business, let's look at the numbers:

- market size, market share, market dynamics

- gross & net revenue - abs $ and % growth

- gross margin, gross profit, operating income, net income - abs $, % of revenue & % growth

- Balance Sheet, Income Statement and Cash Flow

Then we can talk semantics.

Edit: formatting