Have you guys checked out recruitloop.com.au? They're on the same road: ie. changing the industry by changing the incentives (their's is an hourly pay model).
Yea we've seen recruitloop. Anyone attempting to solve recruitment problems is a friend of ours. We're primarily looking at the needs of freelancers in creative and digital industries at this point.
Keen to meet the recruitloop team, we'll be in Sydney at the end of next month, do you know them?