Not as well as apple does.

Apple didn't even invent the idea - Bose has been doing it for years.

Bose product sounds good, yes, but not as good as their price tag. Bose also severely restricts the way you can use the product - no bass/treble knobs for example. Very similar to Apple.

Bose sounds good? Ok. There's a reason for this jingle:

"No highs, no lows, must be Bose."