$70 for ONE bulb, so that's $280 for 4 in one room, You could hack an LED bulb together to cheap using cables instead of Wifi, A better future proof idea would be to have a very very customizable app that you sell, An app that let's you interface with computer controlled Lights
$49 for 4+, and yes the DIY is much cheaper. But the Kickstarter is about paying more to support the idea. The final product should be substantially cheaper...
You do understand that you aren't buying a bulb for $70 right? You are funding a startup and in return you get a reward of one of the bulbs. Kickstarter isn't a retail store, so many people miss the point of it. It's the same as when people complain about delays and say they wouldn't have "bought" the product if they'd known it would take so long.
