Yes, I think you are right. In fact, I mentioned that the "real" problem would be to reach out the audience (I am 100% convinced there is an audience out there for _any_ movie).
However, I see this strictly related to what you invest in the movie. If you invested 25 k and you could get 1$ in average per customer view, you need to reach out 50 k people to make a 50% "gross" margin (of course there are other costs such as the website hosting, but still).
Then you build an audience day by day, film by film.
Another thing to consider is that there is a lot of "free" marketing that could come from taking bold steps. For example, how many articles on followed blogs/journals could a movie with a permissive copyright licence get? Consider a soundtrack distributed a la Jamendo too.
However, I see this strictly related to what you invest in the movie. If you invested 25 k and you could get 1$ in average per customer view, you need to reach out 50 k people to make a 50% "gross" margin (of course there are other costs such as the website hosting, but still).
Then you build an audience day by day, film by film.
Another thing to consider is that there is a lot of "free" marketing that could come from taking bold steps. For example, how many articles on followed blogs/journals could a movie with a permissive copyright licence get? Consider a soundtrack distributed a la Jamendo too.